Alternative goes mainstream (the 1990s)
Grunge
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Nirvana |
By the early 1990s, rock was dominated by commercialized and highly produced pop, rock, and "hair metal" artists, while MTV had arrived and promoted a focus on image and style. Disaffected by this trend, in the mid-1980s, bands in Washington state (particularly in the Seattle area) formed a new style of rock which sharply contrasted with the mainstream music of the time. The developing genre came to be known as "grunge", a term descriptive of the dirty sound of the music and the unkempt appearance of most musicians, who actively rebelled against the over-groomed images of popular artists. Grunge fused elements of hardcore punk and heavy metal into a single sound, and made heavy use of guitar distortion, fuzz and feedback. The lyrics were typically apathetic and angst-filled, and often concerned themes such as social alienation and entrapment, although it was also known for its dark humor and parodies of commercial rock.